Jason Bradley Deford, better known as Jelly Roll, has taken to social media to shed light on the dark realities of the music industry. In a recent post, he hinted at his intention to reveal the dark side of the business, which he described as “slippery” and deceitful. His message suggests that a storm is brewing, as the artist prepares to share insights that could challenge perceptions and spark discussions within the music community. As fans eagerly await his next revelation, anticipation for his next one continues to grow.
What has Jelly Roll said?
Jelly Roll said that he learned a lot about how slippery the music industry can be this week, don’t worry, you know I’ll be out soon. It’s all smoke and mirrors, folks. Jelly Roll posted on X, formerly known as Twitter. He added in his cryptic post: “All this shit Russ is talking about is real!”
For those who don’t know, Jelly Roll previously collaborated with rapper and songwriter Russ on the song Really Gone.
Also, Russ took to the internet earlier this year to expose the music industry.
Russ explained that he learned that the whole industry is run by a handful of people. He further added that he knew that guys from Apple, guys from Spotify, guys from Rhythm Radio and guys from Urban Radio were the 4 people who control everything in the industry
Earlier this year, the New Jersey-born rapper also attacked major record labels, accusing them of buying fake streams.
How are they fooling us? Andrew Scholz asked on his “Flagrant” podcast. “Because I see these people going crazy, right? The album goes to No. 1, but they can’t fill the show. So math isn’t math.
“It’s a real thing. When you talk to these people, because I’ve talked to them and I’m like, ‘What is this? How do they do it?” They never revealed the mechanics of the fake plays.
But the fact is that record companies spend money… as devil’s advocates, they treat it like a marketing expense. “Because, in a sense, it almost is,” Russ concluded.