After parting ways with Scooter Braun, Ariana Grande joined forces with Brandon Creed
According to sources close to the matter, Ariana Grande has officially joined forces with Brandon Creed and his newly formed firm, Good World Management.
The announcement comes after Grande split from her manager, Scooter Braun, who had been guiding her career since the debut of her debut album a decade ago, with a brief hiatus in 2017. While representatives for Grande, Creed, and Braun have refrained from commenting, Billboard was the first to report this important development.
Other Artist under Good World Management
Grande’s decision to join Good World Management adds to an impressive list of artists that includes Demi Lovato, Troye Sivan, Charli XCX, Orville Peck, Mark Ronson, and Normani.
Brandon Creed, who was previously involved in managing Bruno Mars and Lizzo, founded the company after parting ways with Irving and Jeffrey Azoff of Full Stop Management last summer.
Ariana Grande is busy with her upcoming Role in Universal’s adaptation of Wicked
With Grande actively pursuing her first major film role in Universal’s adaptation of Wicked, scheduled for release in November 2024, it appears her career is taking an exciting turn.
Despite a relative hiatus since her album Positions in fall 2020, Grande’s return to the studio, as shown on her Instagram, hints at her upcoming musical projects. It seems like the singer is ready for a creative resurgence now that her management situation has been resolved.
Sources told Variety in August that Grande received numerous inquiries from management following her split from Braun. Taking time to carefully consider her next steps, the artist set out to address the legal aspects of the separation.